The UPA is dedicated to promoting peafowl. Through its official functions, its goal is to disseminate information, guidance, assistance, and promotion of the avocation and interest in peafowl. Officers are elected each year at the annual convention.
UPA members have the opportunity to share information with and learn from top breeders and some of the most knowledgeable peafowl experts in the world. This information is shared 6 times a year through the official UPA publication Peafowl Today. Members have the opportunity to attend the yearly convention where top breeders and avian experts speak on a variety of subjects relating to the care and breeding of peafowl. Members receive an exclusive member's only printed membership directory that lists each member's contact information as well as the varieties of peafowl that they raise.